Advertising & Media Solutions

Spark Media, a division of Caxton & CTP Publishers and Printers Ltd is an advertising and media-solutions, sales company. We represent Caxton-
owned local newspapers and related digital assets, as well as selected
independent publications in Sub-Saharan Africa. Our offerings also include
other digital platforms and technology solutions that focus on location-
targeting or lifestyle content.

We are firm believers in revolutionary, evidence-based marketing principles and invest heavily into local South African research. To this end, our team of researchers, analysts, marketing academics, product specialists and sales people are committed to partnering with our clients to craft media strategies that will help grow their brands.

Our sales and marketing team work closely with clients to determine how best to achieve maximum reach and engagement with their potential customers (via traditional and digital platforms).

Effective media solutions are recommended based on our access to “ROOTS” research, our scientific understanding of consumer behaviour and many other relevant sources of current information (local and international).

Our core value proposition is about providing our clients with ‘Insights that Ignite.’ We are in an unrivalled position to help clients build their brands based on access to some of the most powerful information sources such as ROOTS, Ehrenberg Bass Institute for Marketing Science and other valuable intelligence sources.

From a digital viewpoint SPARK Media has access to global insights though our extensive network of international partners and locally through our membership of the IAB and Effective Measure. Further to that, we also have more insight into audiences through Storyteller and a DMP.